Thursday, November 3, 2011
Sunday, October 23, 2011
Generation Me
1) What is Generation Me? Who does it include?
2) What is Jean Twenge's ethos?
3) What is she essentially setting out to do in this introduction?
4) What claims does she make?
5) Describe her tone/style.
2) What is Jean Twenge's ethos?
3) What is she essentially setting out to do in this introduction?
4) What claims does she make?
5) Describe her tone/style.
Wednesday, October 19, 2011
Wednesday, October 12, 2011
Wednesday, October 5, 2011
Thursday, September 29, 2011
Tuesday, September 27, 2011
Monday, September 26, 2011
Notes
Cringe factor?
Baggage of old racial stereotypes?
Uncle and Aunt v. Mr. and Mrs.
"The only time blacks were put into ads was when they were athletic, subservient, or entertainers."--Marilyn Kern Foxworth, author of Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising Yesterday, Today, and Tomorrow.
kept on as silent spokescharacters, removed from ads and reduced to staring mutely from packages.
Reinvented Uncle Ben. Black characters go from being subservient to professional.
Baggage of old racial stereotypes?
Uncle and Aunt v. Mr. and Mrs.
"The only time blacks were put into ads was when they were athletic, subservient, or entertainers."--Marilyn Kern Foxworth, author of Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising Yesterday, Today, and Tomorrow.
kept on as silent spokescharacters, removed from ads and reduced to staring mutely from packages.
Reinvented Uncle Ben. Black characters go from being subservient to professional.
Thursday, September 22, 2011
Tuesday, September 20, 2011
Monday, September 19, 2011
Thursday, September 15, 2011
Wednesday, September 14, 2011
Tuesday, September 13, 2011
Monday, September 12, 2011
Thursday, September 8, 2011
Wednesday, September 7, 2011
Eric Schlosser, Fast Food Nation
http://www.youtube.com/watch?v=zc_z623Wsro
http://www.youtube.com/watch?v=sIlknPHnScY
http://www.youtube.com/watch?v=sIlknPHnScY
Tuesday, September 6, 2011
Monday, September 5, 2011
Saturday, September 3, 2011
Wednesday, August 31, 2011
Tuesday, August 30, 2011
Monday, August 29, 2011
Economist Cover
A great article in The Economist about Digital Divide and using mobile phones in developing countries: The real digital divide. [via Smart Mobs]. "Plenty of evidence suggests that the mobile phone is the technology with the greatest impact on development. A new paper finds that mobile phones raise long-term growth rates, that their impact is twice as big in developing nations as in developed ones, and that an extra ten phones per 100 people in a typical developing country increases GDP growth by 0.6 percentage points. And when it comes to mobile phones, there is no need for intervention or funding from the UN: even the world's poorest people are already rushing to embrace mobile phones, because their economic benefits are so apparent. Mobile phones do not rely on a permanent electricity supply and can be used by people who cannot read or write. Phones are widely shared and rented out by the call, for example by the “telephone ladies” found in Bangladeshi villages. Farmers and fishermen use mobile phones to call several markets and work out where they can get the best price for their produce. Small businesses use them to shop around for supplies. Mobile phones are used to make cashless payments in Zambia and several other African countries. Even though the number of phones per 100 people in poor countries is much lower than in the developed world, they can have a dramatic impact: reducing transaction costs, broadening trade networks and reducing the need to travel, which is of particular value for people looking for work. Little wonder that people in poor countries spend a larger proportion of their income on telecommunications than those in rich ones. The digital divide that really matters, then, is between those with access to a mobile network and those without. The good news is that the gap is closing fast. The UN has set a goal of 50% access by 2015, but a new report from the World Bank notes that 77% of the world's population already lives within range of a mobile network". permalink (March 13th, 2005)
Sunday, August 28, 2011
Tuesday, August 23, 2011
State of Affairs: Specific Examples
Poverty
Homelessness
Pollution
Fossil Fuel Emissions
Government Regulation of Corporations
Corporate Responsibility
Global Warming
Obesity
Health Care
Security
International Intervention
Gun Control
Tax Reform/Raising Taxes
Abortion
Gay Marriage
Homelessness
Pollution
Fossil Fuel Emissions
Government Regulation of Corporations
Corporate Responsibility
Global Warming
Obesity
Health Care
Security
International Intervention
Gun Control
Tax Reform/Raising Taxes
Abortion
Gay Marriage
Examples
Universal Health Care
Raising Taxes/Tax Reform
Immigration/Border Control
Freedom of Religion
Abortion/Parital Birth Abortion
Gay Marriage Stem Cell Research
Isolationism/Foreign Intervention
Guns/Arms Control
Freedom of Expression (i.e. South Park depiction of Prophet Muhammad)
Education
Patient's Rights/Physician Assisted Suicide
Animal Rights
Obesity
Gender Equality
Raising Taxes/Tax Reform
Immigration/Border Control
Freedom of Religion
Abortion/Parital Birth Abortion
Gay Marriage Stem Cell Research
Isolationism/Foreign Intervention
Guns/Arms Control
Freedom of Expression (i.e. South Park depiction of Prophet Muhammad)
Education
Patient's Rights/Physician Assisted Suicide
Animal Rights
Obesity
Gender Equality
Rhetorical Triangle, Simple.
Every communication is essentially a trilateral relationship. Each point of the triangle influences the others, and all are influenced by the context of the communication. Each point of the triangle bears some responsibility for the success of the communication, and each point of the triangle corresponds with one of Aristotle's three appeals (i.e., general means of persuasion).
Campaign Ad
Lyndon B. Johnson Campaign Ad
This ad, designed by Johnson's campaign, helped him to win a landslide victory over Republican candidate Barry Goldwater. The ad is a response to Goldwater's comments about the possibility of using nuclear weapons in Vietnam.
What emotions do this ad appeal to?
This ad, designed by Johnson's campaign, helped him to win a landslide victory over Republican candidate Barry Goldwater. The ad is a response to Goldwater's comments about the possibility of using nuclear weapons in Vietnam.
What emotions do this ad appeal to?
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