Everything's an Argument

Why the Zimbabwe and Iraq example?

What is an argument?

--any language--written, spoken, visual--that expresses a P.O.V.

Difference b/w argument and persuasion?

use evidence and reason to discover some version of the truth

lead an audience toward conviction

persuasion: to change a point of view, move an audience toward a course of action

--discovering truth v. trying to convince

Mad Men lipstick scene

All language persuasive?

Hawkeyes T shirt? Sorority shirt? Livestrong bracelet? Red Sox cap? Bears cap?

Audience? Intended v. invoked

Appeals to audiences

Pathos: arguments that generate emotions in readers to shape their responses (anger, fear, jealousy, empathy, pity, love)

https://www.youtube.com/watch?v=9gspElv1yvc

Ethos: writer's presentation of self, seeming trustworthy

build credibility by expressing shared values, demonstrating expertise, being even-handed, showing you respect both sides

conveying respectability and authority

What was Romney's ethos? Obama?

Logos: facts

use of reasons and evidence

Rhetorical situation. Each element has the power to affect the others