starts w/example of a sit in
"it was like a fever, everyone wanted to go"
why this example?
no FB/twitter
activists once defined by case, now by tools
digital evangelist critics
Iran: ppl tweeting were in the West, they know b/c tweets in English!
activism pre-dates twitter
why take the risk of changing stauts quo when so dangerous?
what makes ppl willing to engage in this sort of activism?
degree of personal connections
high risk activism is a strong-tie phenomenon
the more friends critical of regime, more likely you are to join
social media activism based around weak ties
acquaintances are our greatest source of new ideas and info
weak ties don't lead to strong activism risk taking
Help Sameer campaign
how did it succeed? by not asking too much of ppl
not the same kind of activism, no risk involved
increase participation, less motivation
Save Darfur: 9 cents each!
no real sacrifice
Another distinction: no hierarchy in social media activism
they're networks
decisions made by consensus. thus difficult to reach consensus and set goals
example: occupy wall st.
ex. wikipedia
PLO began as a network
1970s germany, left-wing terrorists, hierarchy
al-qaeda a hierarcy once, now a network
if you want to make systemic change, if you take on a powerful and organized establishment, you need hierarchy
boycotts/sit ins: high risk strategies
twitter wouldn't have helped MLK/civil rights movement, only discipline, strategy, people with strong ties
DIFFT than yesterday--internet isn't as powerful as we think
instruments of social media don't challenge the status quo, only to make existing social order more efficient
last line
sidekick
title?
"it was like a fever, everyone wanted to go"
why this example?
no FB/twitter
activists once defined by case, now by tools
digital evangelist critics
Iran: ppl tweeting were in the West, they know b/c tweets in English!
activism pre-dates twitter
why take the risk of changing stauts quo when so dangerous?
what makes ppl willing to engage in this sort of activism?
degree of personal connections
high risk activism is a strong-tie phenomenon
the more friends critical of regime, more likely you are to join
social media activism based around weak ties
acquaintances are our greatest source of new ideas and info
weak ties don't lead to strong activism risk taking
Help Sameer campaign
how did it succeed? by not asking too much of ppl
not the same kind of activism, no risk involved
increase participation, less motivation
Save Darfur: 9 cents each!
no real sacrifice
Another distinction: no hierarchy in social media activism
they're networks
decisions made by consensus. thus difficult to reach consensus and set goals
example: occupy wall st.
ex. wikipedia
PLO began as a network
1970s germany, left-wing terrorists, hierarchy
al-qaeda a hierarcy once, now a network
if you want to make systemic change, if you take on a powerful and organized establishment, you need hierarchy
boycotts/sit ins: high risk strategies
twitter wouldn't have helped MLK/civil rights movement, only discipline, strategy, people with strong ties
DIFFT than yesterday--internet isn't as powerful as we think
instruments of social media don't challenge the status quo, only to make existing social order more efficient
last line
sidekick
title?
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